2022 Aiwei Electronics Mini Seminar – Shangluo Session

To further support our partners, help them stay abreast of Aiwei’s latest innovations, enhance their market‑driven promotion efforts, and achieve mutually beneficial collaboration, on November 18, Shangluo Electronics joined forces with Aiwei to host the “2022 Aiwei Electronics Mini Seminar – Shangluo Special Session.”

A dedicated workshop task force—comprising nearly 20 AWEI employees from the Product Line Management, Channel Management, Technical Services, and other departments—visited Shangluo Electronics. There, they joined forces with “true AWEI enthusiasts” from Shangluo’s R&D, technical, and marketing teams to engage in face-to-face, close‑range discussions on the latest market trends in semiconductor chips, helping partners gain a more comprehensive understanding of AWEI’s chip‑level advantages.

At the outset of the event, Sha Hongzhi, Chairman of Shangluo Electronics, extended a warm welcome and expressed his admiration for the AWE team. He noted that AWE is a company with deep roots, solid experience, and vibrant energy, and a partner that Shangluo highly values. He expressed his hope to join forces with AWE to jointly forge an even brighter future.

Following that, Aiwei’s CEO provided attendees with a brief overview of the company’s current development status and its latest R&D achievements. Product managers and heads of each product line then offered detailed analyses and demonstrations of their respective flagship products and cutting-edge technologies.

At this Aiwei Electronics mini‑seminar, Aiwei’s automotive‑grade products were a major highlight. The head of product planning at Aiwei provided a detailed overview of the company’s strategic roadmap and achievements in the automotive‑grade space. Amid the rapidly expanding automotive electronics market, Aiwei has been proactively broadening its market presence and footprint while reinforcing its core strengths, launching a comprehensive suite of automotive‑grade solutions that span applications such as smart cockpits, T‑Boxes, instrument clusters, body control modules (BCMs), ambient lighting, audio systems, and AIWEI‑specific material‑based smart surface solutions. To date, several of Aiwei’s automotive electronics solutions have entered mass production on models from brands including BYD, Wuling, and Leapmotor, successfully supporting our automotive partners in their journey toward intelligent vehicle transformation.

According to Aiwei’s audio product manager, from the early high‑power Class K amplifiers to the Smart K series and now the Digital Smart K lineup, Aiwei has never slowed its pace of continuous innovation over this more than decade‑long journey in pursuit of exceptional sound. In terms of manufacturing, several of Aiwei’s flagship audio products have transitioned to a 12‑inch, 90nm BCD process, delivering new breakthroughs in both production capacity and performance. Technologically, drawing on extensive project experience, the acclaimed awinicSKTune® algorithm has been upgraded from V3 to V6, further elevating the listening experience to new heights. On the sales front, shipments of Aiwei’s digital amplifiers have doubled, while its high‑power amplifiers have reached million‑unit shipment volumes. Meanwhile, in the market, an increasing number of Aiwei’s audio amplifier products are expanding into diverse applications across IoT, industrial, automotive, and other sectors.

Aiwei’s product line manager presented an overview of Aiwei’s Light Language® technology, covering a wide range of products widely used in the esports, speaker, and smartphone markets, including RGB breathing lights, LCD bias circuits, flashlights, and backlighting solutions. According to Chu Liuxiang, both the sub‑categories and product families within the Light Language® lineup are continuously expanding and being refined. Taking the RGB breathing light driver as an example, applications now span music synchronization, high‑performance constant‑current direct drive, and matrix‑type driver ICs, with broader coverage; additionally, the AW21036 series of LED driver chips is available for automotive use. Currently, two products in this series have already passed AEC‑Q100 automotive‑grade reliability certification. [News] Aiwei Electronics’ LED driver chip has passed AEC-Q100 certification, adding a new automotive-grade member to the Aiwei Dengyu® family.

The product line manager at Aiwei stated, “Wherever there is electricity, there are Aiwei chips.” Aiwei’s product portfolio spans two key areas: power management and signal chain. Power management encompasses power‑conversion devices (LDOs/DC‑DC converters), power‑path and signal‑path protection components (OVP/OCP), charging ICs (linear, switch‑mode, and charge‑pump types), as well as a wide range of MOSFET products. The signal‑chain lineup includes level shifters, GPIO expanders, operational amplifiers, comparators, logic gates, voltage monitors and reset circuits, and high‑speed switching devices (for USB 2.0/3.0 and MIPI PHY interfaces). With a comprehensive array of offerings, Aiwei’s products address the needs of diverse scenarios and applications.

In the RF domain, the Deputy Director of Product Planning at Aiwei shared that the company’s RF product line remains firmly rooted in four key categories—switches, tuners, LNAs, and FEMs—dedicated to delivering an enhanced wireless experience to customers and end users. Currently, Aiwei offers more than 100 RF product models, widely deployed across smartphones, wireless modules, wearables, and other applications. Furthermore, in the 5G space, Aiwei has established a comprehensive product portfolio.

In the realm of haptic motor drivers and smart sensing products, Aiwei’s product line manager also shared the significant achievements the company has already attained. Aiwei’s haptic product portfolio now encompasses high‑voltage boost, inductor‑less boost, and constant‑voltage series, offering simple integration, a wide range of effect options, and closed‑loop hardware control—enabling motors to deliver optimal performance with rapid response. To date, over 300 million devices have been equipped with Aiwei haptic chips. Following the widespread adoption of haptic feedback solutions in smartphones and wearable electronics, Aiwei has expanded its offerings to include richer chip products and application solutions for the metaverse, gaming controllers, notebook trackpads, electronic cigarettes, and intelligent in‑vehicle surfaces.

The meticulous technical analyses and engaging, entertaining demonstrations meticulously prepared by Aiwei’s product managers captivated the audience, eliciting an enthusiastic response and frequent applause. Attendees unanimously agreed that they had gained substantial insights.

In addition to in-depth knowledge-sharing sessions across its product lines, Aiweren also curated engaging and creative demo presentations. Innovative steering-wheel designs, atmospheric ambient lighting—these inventive demos drew widespread attention, with attendees eagerly stepping forward to experience their effects up close.

Following the event, attendees expressed that they had gained valuable insights, highly commended the initiative, and extended their appreciation and gratitude for Aiwei’s technical expertise and unwavering dedication.

From Mr. Zhang, FAE Manager

The high level of attention that Aiwei devotes to its mini‑seminars clearly demonstrates the company’s dedication to its partners. Through these sessions, we gained a comprehensive understanding of Aiwei’s product portfolio and application scenarios, reaping significant benefits.

From Mr. Tan of FAE

Aiwei wields significant influence in the consumer electronics sector. At this seminar, we also gained valuable insights into Aiwei Electronics’ strategic positioning in automotive-grade applications, which will be highly beneficial for our future marketing efforts.

From Mr. Zhang of AE

At this seminar, Aiwei was exceptionally well-prepared, and the on-site demonstrations were thoroughly detailed. Moreover, through our interactions with Aiwei in person, we were able to appreciate their reliable and trustworthy professionalism.

From Mr. Du of AE

A rich and comprehensive product portfolio, coupled with a reliable and dedicated service ethos. Both Aiwei Ren and Aiwei Xin have left a lasting impression on us, bolstering our confidence and anticipation for continued collaboration.

The successful holding of the AWEI mini‑seminar’s Shangluo‑specific session not only brought Shangluo and AWEI closer together but also provided a platform for technical exchange between the two. Moving forward, AWEI will continue to deliver cutting‑edge solutions directly to you, fostering close‑range “chip‑level” communication—stay tuned!

About Aiwei

Shanghai Aiwei Electronic Technology Co., Ltd. is a chip design company founded in June 2008, specializing in the design of high-performance mixed-signal, power-management, and signal-chain ICs. In 2020, Aiwei Electronics was recognized as a national-level “Little Giant” enterprise specializing in niche fields and demonstrating innovative capabilities.

Since its establishment, Aiwei Electronics has developed a portfolio of over 900 proprietary products across 42 product sub‑categories, with performance and quality that now rank among the industry’s highest. Products such as the “Acoustic‑Optical‑Electrical Shooter” have been widely adopted in consumer electronics, the Internet of Things, and other sectors, while the company has steadily expanded into industrial, automotive, and emerging smart‑hardware applications for renowned domestic and international clients. Committed to pushing boundaries even in the tiniest of spaces, Aiwei continues to innovate and excel, striving to become a world‑class enterprise.